Born on Stuyvesant Ave in 2020
Two sisters opened Rob's Deli in August 2020 — right in the middle of a pandemic — because they believed a neighborhood needed good food more than ever. Four years later, Union keeps coming back.
Opening Against the Grain
In 2020, two sisters signed a lease on Stuyvesant Avenue in Union, NJ and started making sandwiches. When others were closing, they opened — because the neighborhood needed somewhere to feel taken care of.
Nana's Recipes, Danielle's Kitchen
The menu started with Nana's recipes. Chef Danielle, formally trained and fiercely creative, built on those foundations — familiar enough to feel like home, bold enough to keep you talking about it on the drive back.
The You In Mind Standard
Every decision at Rob's runs through one filter: would we be proud to serve this to someone we care about? Boar's Head meats sliced to order, pastrami slow-cooked in-store, house seasoning on everything — no shortcuts.
Union's Deli, Through and Through
From career day visits to Hot Chocolate Tuesdays with local police, Rob's Deli is woven into Union's week. A 4.8-star rating and a fiercely loyal following across Union and Essex counties didn't happen by accident.
Still Family, Still Fresh
Still the same family, still at 1398 Stuyvesant Ave, still making everything to order. Whether it's a breakfast sandwich on a Tuesday or a catering spread for fifty, the answer is always yes.
